Even though there are scores of dating apps in the market, most of them are run by the same principles with little to no tweaks here and there. The underlying principles and operating functionalities are often the same, and it offers nothing unique to the target audience. Whitney Wolfe Herd, co-founder of Tinder, realized there is a gap that needs to be filled when she left Tinder in 2014. She did a market survey and researched on what people need and came up with an entirely different and unique dating app named Bumble. It is a dating app that focuses on the requirements of the women and gives them an opportunity to make the first move, which is a feature that no other dating app has so far.
At Bumble, men cannot make the first move or rampantly send messages to any women they wish, but instead, have to wait for the women to contact them first. Whitney Wolfe Herd noticed that with most of the dating apps, people are just interacting with each other, but there is hardly any meaningful relationship building, which should be the case in the first place, provided that’s what dating apps are meant for. The fact that the people have just unlimited options in the dating apps makes it difficult for the people to value the relationship they build online, and it is this bubble that Bumble aims to burst. Meet the Tinder Co-Founder Trying to Change Online Dating Forever
Whitney Wolfe Herd knew what exactly people need, but don’t know yet. It is how she came up with the idea of Bumble, which might look conventionally similar to other dating apps, but is entirely different in its functionality and principles. Bumble also has two other extensions, which are Bumble BFF and Bumble Bizz, where people can make friends and connect with other professionals to expand their business or professional network. Whitney Wolfe Herd has done a great job in taking Bumble to the position it enjoys today in such a short span of time. The company has grown manifolds since it was launched in 2015 and has over 25 million members today and counting. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy
Whitney Wolfe Herd’s success with Bumble has been astounding and has made her one of the most inspiring and enterprising female entrepreneurs in the tech world. She has featured on many large TV networks and has also featured on the front cover of some of the topmost magazines in the world, including Wired UK, Fast Company, Elle’s, and Forbes. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating Ap