Desiree Perez – COO of Roc Nation Sets the Standard for Success

Globally, the entertainment and music industry bring in revenues of $17.2 million as of 2016. Unfortunately, men hold the majority of powerful, leadership, and decision-making roles in the entertainment industry. However, women are making their mark in the industry, and Desiree Perez is leading the charge. Today, she happens to be one of the most influential women in the industry. Billboard’s 2017 Women in Music list noted the distinction.

It is a comprehensive list that covers top executives, record label presidents, marketing department heads, promotion managers, and other key female figures covering the past two decades. Not only is Perez a powerful negotiator, but she serves as an excellent role model for women looking to exert their influence and impact in the world.

Perez oversees Roc Nation, which is a record label that offers full-service entertainment. Perez is the company’s COO. Roc Nation serves musicians and artist, sound engineers, music producers, and songwriters. Their management activities also include merchandising, touring arrangements, and television and film deals. The company also has its hand in new ventures that have brought on several new stars like Shakira, NO ID, and Wale.

Even successful artists and business persons like Jay-Z have evolved with the professional help and input of Perez. Jay-Z has worked with Perez for the past 22 years. Since 2009, Perez has been a critical component of Roc Nation’s success. With Perez, it is all about managing day-to-day operations and building strategies that win.

Jay-Z and Jay Brown founded Roc Nation. Her goal is to make sure the company remains profitable and in a growth sage. Jay-Z views her as a crucial asset when it comes to making the right business decisions. Almost every one of her negotiations are high-pressure. The job requires a no-nonsense approach, and she continues to prove she is up for the challenge.

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