Globally, the entertainment and music industry bring in revenues of $17.2 million as of 2016. Unfortunately, men hold the majority of powerful, leadership, and decision-making roles in the entertainment industry. However, women are making their mark in the industry, and Desiree Perez is leading the charge. Today, she happens to be one of the most influential women in the industry. Billboard’s 2017 Women in Music list noted the distinction.
It is a comprehensive list that covers top executives, record label presidents, marketing department heads, promotion managers, and other key female figures covering the past two decades. Not only is Perez a powerful negotiator, but she serves as an excellent role model for women looking to exert their influence and impact in the world.
Perez oversees Roc Nation, which is a record label that offers full-service entertainment. Perez is the company’s COO. Roc Nation serves musicians and artist, sound engineers, music producers, and songwriters. Their management activities also include merchandising, touring arrangements, and television and film deals. The company also has its hand in new ventures that have brought on several new stars like Shakira, NO ID, and Wale.
Even successful artists and business persons like Jay-Z have evolved with the professional help and input of Perez. Jay-Z has worked with Perez for the past 22 years. Since 2009, Perez has been a critical component of Roc Nation’s success. With Perez, it is all about managing day-to-day operations and building strategies that win.
Jay-Z and Jay Brown founded Roc Nation. Her goal is to make sure the company remains profitable and in a growth sage. Jay-Z views her as a crucial asset when it comes to making the right business decisions. Almost every one of her negotiations are high-pressure. The job requires a no-nonsense approach, and she continues to prove she is up for the challenge.
It can be difficult to find an employer who cares about the interests of their employees. The reason that there are so many disgruntled employees out there is that many companies only care about their employees to the extent that it will advance the interests of the company. Employees are means to an end, so the employer has to care about them, but only to an extent. But some companies recognize that employees are human beings and they deserve to be treated with respect. Among these companies are Cotemar Mexico. Since 1979, Cotemar Mexico has been a company that values integrity and innovation. Employees testify that throughout their long history, they have always exhibited these traits when dealing with employees.
Good Ideas Are Recognized
The reason that a company will hire a talented individual in the first place is that she has something to offer that others do not. She has a creative mind and a world of potential. It is not a matter of just getting the job done. Many people feel as though they are caught in a dead-end job with no room for advancement. Cotemar Mexico listens to what their employees have to say, recognizing that everybody has some insight, especially those doing the hard work.
Spending Time On The Water
People dream of spending all of their time on the water away from the stress of daily life. The rut of cyclic routines can be too stressful for many to bear. But for most people, the idea of spending time on the water is a distant fantasy. For employees of Cotemar Mexico, it is a reality. Every day, they enjoy the ocean’s breeze and watch as the sun dips below the horizon. After the workday ends, they can enjoy their own vacation as they live out the everyman’s fantasy, namely, residing on the ocean.
Cotemar Mexico is widely recognized as one of the best places to work. As they provide food, lodging and a daily oceanfront view, their workers feel as peace with their lives. They have an employer who appreciates them, time to relax and a scenic view of the natural world that many people will never get to experience.
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