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Between late 2016 and the end of 2019, Alejandro Betancourt López took the chair of a fast-growing sunglasses brand, co-led a funding round for a payments startup and backed a padel booking app in its first years. Each came with its own board, its own founders and its own problems.

“It’s very stressful, but I love it. You’ve gotta be a workaholic to do that,” he said in a 2023 interview when asked how he handles the load.

Three Commitments in Three Years

Hawkers named him president in November 2016, the month after the brand announced a $56 million raise. Eight months later, in July 2017, he and Andreas Mihalovits led a round of about €6 million for Easy Payment Gateway, a company that connected online merchants to hundreds of payment methods, Baker Tilly reported.

Playtomic, which his résumé lists among the companies he helped found as a partner, closed its own €6 million round in April 2019. The app counted tens of thousands of users and hundreds of client clubs at the time, according to EU-Startups.

How Alejandro Betancourt López Sorts the Emergencies

When two teams face urgent problems at once, he said, leadership means choosing to “deal with the one that has the biggest emergency” and persuading the other to wait until it can get his attention.

“Well, I think number one, don’t sleep or sleep enough to get by, be constant,” Alejandro Betancourt said in February 2022, when asked what a leader needs. “If you are obsessed with something, that’s a big part of getting it done.”

“If you are constant and be obsessed about what you want, you have more than half of the battle won on your side,” he said.

Midway through a new venture, he said, he often asks himself why he took it on, “’cause I’m not sleeping, I’m going crazy, but it can’t stop.” The drive to keep going, in his account, carries a project past that point. “If you wanna be successful, constantly successful, you gotta give it all, all the time continuously,” he said in a 2023 interview.

Constancy also needs support around it, Alejandro Betancourt López argues. After stamina and focus, a leader needs “the right tools, the right timing, the right people, the right support,” he said. Each of his main companies has its own chief executive or management team for daily decisions.

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